About Us

ideas42 has a clear mission: to use our unique experience as a nonprofit at the forefront of  behavioral science to change millions of lives. We create innovative solutions in economic mobility, health, education, safety and justice, consumer finance, energy efficiency and international development. Our approach is based on a deep understanding of human behavior and why people make the decisions they do. Working closely with our partners from government, foundations, NGOs and companies, we have more than 80 active projects in the United States                                           and around the world.